Track Every Conversion for
Health & Wellness
Businesses
Data restrictions, iOS updates, and ad blockers block up to 50% of your conversions. We restore accurate tracking, cut customer acquisition costs by 30%, and show you exactly which ads drive revenue.
Trusted by health & wellness businesses
8 Reasons Why Tracking Isn't
Working for Your Health &
Wellness Business
If your Meta pixel, GA4, or Google Ads shows fewer conversions than your CRM – it's not just you. Data sharing restrictions, blockers, iOS/ITP, and domain-level filters quietly break attribution in healthcare niches.
Meta Data Sharing Restrictions
Healthcare and other 'sensitive' categories face stricter signals. Standard events can be throttled or filtered, starving the algorithm.
80% affected Read More →iOS ATT + Safari ITP Blocking
Apple limits third-party cookies and link decoration. Client-side pixels drop 20-40% of signals on iOS/Safari.
96% opt out Read More →Ad Blockers Strip Events
Browser extensions and network-level blockers remove pixel scripts entirely. Your media manager shows half the truth.
71% use blockers Read More →CAPI Misconfiguration Issues
Running pixel + CAPI without proper event IDs creates duplicates or drops deduped conversions. Signals conflict.
50% duplicated Read More →Missing Data Layer on Custom Sites
Custom stacks (Next.js/Laravel/React) often lack a stable dataLayer. Events break on redesigns and A/B tests.
50% of sites Read More →Cross-Domain Journey Breaks
Customers hop from ads → site → booking app → payment. Sessions split and conversions become orphaned.
40% missed Read More →Consent Mode Misalignment
CMPs set restrictive consent states by default. Pixels fire with limited storage, remarketing lists never fill.
85% misaligned Read More →Offline Leads Don't Attribute
Calls, walk-ins, and front-desk bookings rarely flow into ad platforms. ROAS looks worse than reality.
60% under-attributed Read More →How Health & Wellness Businesses Recover 40% of Lost
Conversions and Lower CAC by 20%
The Conversion Confidence Suite is our proven system that restores visibility, feeds clean data back to your ad platforms, and unlocks growth you can actually measure.
📊 First-Party Data Collection
Server-side tracking that captures every conversion event directly, bypassing browser limitations and privacy restrictions.
🔄 CAPI & Deduplication Framework
Proper event_id setup ensures every conversion is counted once and attributed correctly for cleaner optimization.
🛡️ Ad Blocker Bypass System
Custom loading from private domains ensures your tracking works even when 71% of users run ad blockers.
✅ Offline Conversion Tracking
Connect calls, walk-ins, and bookings back to your ad platforms for true ROAS visibility.
Exclusive Bonuses for Early
Action-Takers: Complete
Implementation Toolkit
Get everything you need to maximize your tracking ROI from day one.
HIPAA Compliance Checklist
Ensure your tracking setup meets all healthcare privacy requirements.
Free BonusGA4 + Meta CAPI Setup
Complete configuration guides for server-side implementation.
Free BonusConversion Tracking Audit
Comprehensive review of your current setup with recommendations.
Free BonusCall Tracking Integration
Connect phone leads back to your ad platforms for full attribution.
Free BonusCustom Dashboard
Real-time visibility into all your tracking metrics in one place.
Free Bonus60-Day Support
Dedicated support to ensure everything runs smoothly post-launch.
Free BonusWhy Work With Us?
We bridge the gap between your data insights and marketing strategy, delivering key metrics and actionable recommendations.
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Health & Wellness Specialists
We understand the unique data challenges and compliance requirements in healthcare marketing.
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Done-For-You Implementation
Our team handles everything from setup to optimization — you just watch results improve.
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Proven ROI + Methodology
Our frameworks have helped businesses recover 40% of lost conversions on average.
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14-Day Implementation
Fast turnaround so you can start seeing improved data within two weeks.
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Ongoing Optimization
We continuously monitor and refine your tracking to maximize performance.
Your Results After Implementation
Frequently Asked Questions
Get answers to common questions about server-side tracking for health & wellness businesses.
This is a common issue affecting up to 80% of health & wellness advertisers. Several factors cause this data gap:
- Meta's 2025 data restrictions — throttle or filter standard events for healthcare businesses classified as "sensitive" categories
- iOS App Tracking Transparency (ATT) — 96% of US iOS users opt out of tracking
- Safari's Intelligent Tracking Prevention (ITP) — blocks third-party cookies
- Ad blockers — used by 71% of users, strip pixel scripts entirely
- Cross-domain journeys — break attribution when customers move between your site, booking apps, and payment pages
Server-side tracking bypasses these browser-level restrictions by sending conversion data directly from your server to ad platforms.
Server-side tracking (also called Conversions API or CAPI) sends your conversion data directly from your server to advertising platforms like Meta and Google, instead of relying on browser-based pixels.
Benefits for health & wellness businesses:
- Recovers 40% of lost conversions that browser tracking misses
- Bypasses ad blockers and iOS privacy restrictions
- Reduces customer acquisition costs by 20-30% through better optimization
- Maintains HIPAA compliance by controlling what data gets shared
- Preserves attribution windows even when cookies are blocked
- Fills remarketing audiences that were previously empty
This is especially critical for healthcare niches where Meta applies stricter data sharing rules.
Yes, when properly configured. Our server-side tracking solutions are designed with healthcare privacy requirements in mind:
- Data sanitization — We strip Protected Health Information (PHI) before sending data to ad platforms
- Custom parameters — We use compliant event parameters that don't reveal sensitive health conditions
- First-party data routing — Data flows through your own subdomain, giving you full control
- Consent management — We integrate with CMPs (Consent Management Platforms) to respect user preferences
- HIPAA-aligned setup — Our implementation follows healthcare data handling best practices
We also provide a HIPAA Compliance Checklist as part of our implementation package.
Full implementation typically takes 14 days and includes:
Week 1:
- Tracking audit of your current setup
- Server-side infrastructure setup
- First-party subdomain configuration
- Data layer implementation for your website platform
Week 2:
- Meta Conversions API (CAPI) configuration
- GA4 server-side setup
- Event deduplication to prevent double-counting
- Consent mode alignment
- Testing and quality assurance
Our team handles all the technical work — you don't need to be technical. Just provide access to your website backend, Meta Business Manager, and Google Analytics.
Based on our work with health & wellness businesses, typical results include:
- Conversion visibility: +40% recovered
- Customer acquisition cost: -20% to -30% reduction
- Remarketing audience size: +85% larger
- Attribution accuracy: 95%+ of conversions tracked
- Time saved on reporting: 20+ hours/month
- ROAS improvement: +10% to +25%
These improvements come from capturing conversions previously invisible to ad platforms, better algorithm optimization with more complete data, and accurate attribution showing which ads actually drive revenue.
Yes! We work with all major platforms and custom tech stacks:
- WordPress / WooCommerce
- Shopify / Shopify Plus
- Next.js / React / Vue
- Laravel / PHP
- Custom-built websites
- Booking platforms (Mindbody, Jane App, Acuity, etc.)
Our Rock-Solid Data Layer Blueprint creates a durable event architecture that survives website redesigns and updates, works with A/B testing tools, handles custom forms and booking flows, and includes developer documentation for future maintenance.
Our Conversion Confidence Suite includes:
Core Services:
- Complete server-side tracking setup
- Meta Conversions API (CAPI) configuration
- GA4 server-side implementation
- First-party subdomain setup
- Event deduplication framework
- Cross-domain tracking setup
- Consent mode configuration
Exclusive Bonuses (included free):
- HIPAA Compliance Checklist
- GA4 + Meta CAPI Setup Guides
- Conversion Tracking Audit
- Call Tracking Integration
- Custom Dashboard
- 60-Day Support
Limited availability: We take only 5 new clients per month to ensure quality implementation.
Our Clients Are Seeing Results –
Will You Be Next?
Join dozens of health and wellness businesses who've transformed their tracking accuracy.
"We were seeing only 60% of our conversions before. After implementing their server-side tracking, we now capture 95% of all leads. Our ROAS improved by 35% in the first month."
"The CAPI configuration alone saved us thousands in wasted ad spend. We finally know which campaigns actually drive bookings. Highly recommend for any wellness business."
"Implementation was fast and painless. Our team didn't have to lift a finger. Now our offline call bookings show up in Meta Ads and we can finally optimize properly."
Fix Your Tracking, Maximize Your ROI
Stop guessing and start scaling with accurate data and clean attribution.
Book Your Free Strategy CallBook a Meeting with Us
We're here to help you fix your tracking and improve your ad performance. Select a time that works for you.